ABOUT THE PRODUCT
Le Nil
Leonetto Cappiello
Original Poster Affiche
1915 – France
Amaro Selection
SIZE
200 x 120 cm
63″ x 47″
DETAILS
This original Le Nil poster by Leonetto Cappiello, originally created around 1915, is a notable example of early 20th-century advertising art. This vintage poster features a striking image of an elephant, symbolizing luxury and exoticism, which is cleverly integrated with the branding of Nil cigarette papers. The tagline Je ne fume que le Nil (I smoke only Nil) reinforces the message of exclusivity associated with the product. Cappiello's work is celebrated for its vibrant colors and innovative design, which helped elevate advertising to an art form (Vintage Posters, RoGallery, Poster Group). As of 2025, original vintage versions of this poster remain highly sought after by collectors, with prices varying based on condition and authenticity. Current listings show prices around $3,500 for well-preserved examples.
